Care
What is SHŌ ITO?
SHŌ ITO is an independent fragrance house. Each scent is composed by founder Sho Ito in collaboration with French and Japanese perfumers, and produced in strictly limited quantities.
Why is the brand invitation-only?
Production is small because what we make cannot be mass-produced. We work with rare natural materials that cannot be replicated at scale, and the fracture pattern on every bottle is hand-cut, one at a time. The aim is not to be the fragrance everyone agrees on — it is to be overwhelmingly beautiful and overwhelmingly singular. Rather than dilute the work to please more people, we keep production small and offer it only to those we have invited. It is a slower way of working, but it is the only way that lets us hold the standard.
How can I receive an invitation?
Join our list. When a release matches you, an invitation will arrive by email. We do not publish dates or count down to drops.
Will the same fragrance be made again?
No. The natural materials we work with are never identical from harvest to harvest — and that inconsistency is where their depth comes from, a depth that synthetic molecules cannot reach. The highest-grade naturals carry both an unmistakable beauty and a quiet imperfection inside them, and that combination is part of what we are after. But it also means the same recipe, composed with raw materials from a different season, will not reach the same peak. We refuse to release a compromised version of work we know was its best the first time. So each release is one-time. Once a batch is gone, it does not return. The next release is a new composition.
Buying
How do I purchase?
When you receive an invitation by email, it will include a private purchase link valid for that release. Purchases happen only through that link.
What payment methods do you accept?
Major credit and debit cards (Visa, Mastercard, American Express), Apple Pay, Google Pay, and selected local methods at checkout. All transactions are processed in EUR.
Are prices inclusive of tax?
Within the European Union, prices include VAT. For destinations outside the EU, prices are exclusive of customs duties and import taxes, which are paid by the recipient on delivery.
Shipping
Shipping is included in the price you pay at checkout. All orders are dispatched from our warehouse in Łomianki, Poland (a suburb of Warsaw).
Where do orders ship to?
Across the European Union, the United Kingdom, Switzerland, Norway, the United States, Canada, Japan, Australia, and selected other markets. If your country does not appear at checkout, please write to us before ordering.
Processing and tracking.
Once your invitation has been redeemed and payment confirmed, your order is typically packed and dispatched within 3 business days. A tracking number is sent by email at dispatch.
Estimated delivery times after dispatch.
Poland: 1–2 business days. Western and Central Europe: 2–4 business days. Southern Europe: 3–5 business days. Northern Europe: 3–6 business days. UK and peripheral EU: 4–6 business days. Switzerland and Norway: 4–7 business days. United States and Canada: 4–8 business days. Japan, Australia, and other Asia: 5–10 business days.
Customs and import taxes.
Orders to destinations outside the European Union may be subject to customs duties and clearance fees levied by the destination country. These charges are the responsibility of the recipient and are not included in the order total.
For full detail, see our shipping information.
Returns
Each fragrance ships with a sample. Try it first.
If, after trying the sample, you decide the fragrance is not right, you may return the main bottle for a full refund — provided the bottle is unopened, with its factory seal intact.
Return requests must be submitted within 14 days of receiving your order, in line with EU Directive 2011/83/EU. Once the main bottle's seal is broken, the fragrance cannot be returned, in accordance with Article 16(e) of the same directive (hygiene exception for sealed cosmetics).
The cost of return shipping is the responsibility of the customer.
If your order arrived damaged.
Photograph the packaging and contents and write to us at info@shoitotokyo.com within 7 days of delivery. We will arrange a replacement or full refund.
To start a return, see our returns page.
The fragrance
Are SHŌ ITO fragrances natural?
Each composition uses a high proportion of natural raw materials — alongside selected synthetic molecules where they serve the scent. The full ingredient list, including the declared fragrance allergens, is published on the product page.
Are the fragrances tested on animals?
No. SHŌ ITO does not test on animals, and our suppliers comply with EU Cosmetics Regulation (EC) No 1223/2009, which prohibits animal testing for cosmetic products and ingredients within the EU market.
How should I store my fragrance?
Keep it upright, away from direct sunlight and heat, ideally below 25°C. Stored well, a fragrance keeps its character for years.
How long does a 50ml bottle last?
It depends on how you wear it. With two to three sprays per day, a 50ml bottle typically lasts six to nine months. Heavier wear, or sharing across a household, will shorten that.
Account · Privacy
Do I need an account to receive an invitation?
You only need to be on our list. An account is created automatically the first time you redeem an invitation, so your order history is preserved for future releases.
How do you handle my data?
We store only what is necessary to process your order and to send you future invitations. See the Privacy Policy for details, including your rights under GDPR.
How do I unsubscribe?
Every email we send contains an unsubscribe link in the footer. You may also write to info@shoitotokyo.com to be removed from the list.
Write to us at info@shoitotokyo.com. We answer most messages within 1–2 business days.