https://shoitotokyo.com/blogs/journal/notes-from-atelier-four-scents 2026-10-24T04:16:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/journal_notes-from-atelier-four-scents_cover.jpg?v=1778048683 Notes from the Atelier: Four Formulas at Month Eighteen Notes from the Atelier: Four Formulas at Month Eighteen https://shoitotokyo.com/blogs/journal/the-letter-begins 2026-10-19T08:46:01-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/journal_the-letter-begins_cover.jpg?v=1778048695 The Hidden Nose and This Journal: How We Write to You The Hidden Nose and This Journal: How We Write to You https://shoitotokyo.com/blogs/journal/on-memory-and-skin 2026-10-19T08:46:00-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/journal_on-memory-and-skin_cover.jpg?v=1778048691 On Memory and Skin: Why Smell Bypasses the Brain On Memory and Skin: Why Smell Bypasses the Brain https://shoitotokyo.com/blogs/journal/what-is-niche-perfume 2026-10-19T09:08:22-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/blog-2026-05-12-niche-perfume-hero.png?v=1778333766 What Does 'Niche Perfume' Actually Mean? A Definition (And Where the Line Is Blurring) A single weathered glass perfume bottle on raw warm grey concrete in a quiet artisan workshop, with a wooden shelf of older bottles and a notebook of handwritten formulas softly out of focus behind it https://shoitotokyo.com/blogs/journal/what-is-maceration-in-perfumery 2026-10-19T08:46:00-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/blog-2026-05-15-maceration-hero.png?v=1778333769 What Is Maceration in Perfumery? Why Most Brands Skip It (And We Don't) A row of dark sealed unlabeled glass bottles resting on a brushed stainless steel workbench in a dim atelier, lit from above by warm tungsten light, conveying time and chemistry settling during fragrance maceration https://shoitotokyo.com/blogs/journal/why-perfume-smells-different-on-different-people 2026-10-19T08:46:00-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/blog-2026-05-19-skin-chemistry-hero.jpg?v=1778947517 Why Does Perfume Smell Different on Different People? (The Science of Skin Chemistry) Extreme macro of a bare inner forearm and wrist in warm raking afternoon light on pale concrete, faint vein lines visible — the skin as a living surface that varies from person to person. https://shoitotokyo.com/blogs/journal/why-our-website-is-invitation-only 2026-10-24T04:16:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/blog-2026-05-22-invitation-only-hero.jpg?v=1778947519 Why Our Website Is Invitation-Only — And How That Actually Works A single closed unmarked wooden door set into a pale concrete wall, slightly ajar with warm light spilling through the narrow gap across the floor — one quiet entrance, invitation-only. https://shoitotokyo.com/blogs/journal/eau-de-parfum-vs-eau-de-toilette-concentrations-explained 2026-10-19T08:45:59-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/21ead623-b2c8-4d2f-8ef6-f40016169f56.png?v=1779458302 Eau de Parfum vs Eau de Toilette vs Extrait: What Perfume Concentrations Actually Mean Apothecary glass vials of amber perfume oil at graduated concentrations on pale concrete. https://shoitotokyo.com/blogs/journal/why-our-site-is-english-only 2026-10-19T09:08:22-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/126d05f9-c79e-4abc-a02d-7788e7f23720.png?v=1779458307 Why Our Site Is English-Only — And Why We Chose It on Purpose A sheet of cream paper with a fountain pen and soft abstract ink strokes in warm light. https://shoitotokyo.com/blogs/journal/top-heart-base-notes-and-sillage-explained 2026-10-19T08:45:59-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/7152828c-9172-4f2d-bf20-554d246813d9.png?v=1780059587 Top, Heart, and Base Notes — And What 'Sillage' Really Means Three apothecary glass vials of graduated sizes holding amber perfume oil at different depths on pale concrete, a faint wisp of vapor rising. https://shoitotokyo.com/blogs/journal/releasing-a-perfume-in-europe 2026-10-19T08:45:58-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/9aa7e3eb-e93e-4d00-b881-7bc42b01369d.png?v=1780059592 How hard it really is to release a perfume in Europe A weathered desk holding a thick stack of bound documents, a vintage fountain pen, and a wax-sealed envelope in warm low light. https://shoitotokyo.com/blogs/journal/fragrance-families-explained-how-to-find-yours 2026-10-19T08:45:58-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/78ff81e8-1faa-45d8-be0a-63edf18f4e37.png?v=1780771361 The Main Fragrance Families, Explained (And How to Find Yours) A still life on pale grey concrete of natural perfume materials — a sprig of dried lavender, a tuft of pale-green oakmoss, a curl of dried orange peel, a dark tonka-like bean, a piece of amber resin, and a fragment of cedar wood. https://shoitotokyo.com/blogs/journal/building-our-shipping-backbone 2026-10-24T04:17:05-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/c8e86fb9-aa25-42a1-ba3a-9145f6022307.png?v=1780771366 Why Getting a Perfume to Your Door Is Harder Than Making It A kraft-paper-wrapped parcel tied with twine and a blank kraft gift tag, beside a roll of brown packing tape, on a concrete surface in warm low light. https://shoitotokyo.com/blogs/journal/what-is-extrait-de-parfum 2026-10-19T08:45:57-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/b1577d53-499b-4639-b641-5543e0be0ef4.png?v=1781269711 What Is Extrait de Parfum? The Most Concentrated Way to Wear a Scent A still life on pale concrete grey: a small, heavy unlabelled glass vial filled with dark, oil-rich amber perfume concentrate catching a shaft of warm directional light, beside a shallow glass dish holding a few drops of the same dark oil. https://shoitotokyo.com/blogs/journal/the-bottle-that-looks-broken 2026-10-19T08:45:57-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/c2ee47ed-7e92-49ff-acea-89d5c1432ec9.png?v=1781269717 Why We've Spent More Than a Year and a Half on a Bottle That Looks Broken An abstract macro on pale concrete grey of a piece of clear, colourless glass run through with fine fracture lines that catch warm directional light and glow along their edges — beauty held inside breakage. https://shoitotokyo.com/blogs/journal/why-does-perfume-fade-so-fast-on-me 2026-10-19T08:45:57-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/c813b6b5-7e2c-4be4-bb45-d067ef7cebd7.png?v=1781954461 Why Does Perfume Fade So Fast on Me? (And How to Make It Last) A small unlabelled clear-glass perfume bottle on a pale concrete-grey surface, a faint wisp of vapour rising and dissolving into a soft shaft of daylight — fragrance evaporating into the air. https://shoitotokyo.com/blogs/journal/the-crack-is-the-hard-part 2026-10-19T08:45:57-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/477d2f90-35dd-4105-855d-935882febbcd.png?v=1781954465 The Crack Is the Hard Part: Making a Bottle That Looks Broken on Purpose An abstract macro of clear glass run through with fine fracture lines that catch warm directional light and glow along their edges, on a pale concrete-grey surface — a crack catching the light. https://shoitotokyo.com/blogs/journal/how-to-store-perfume-so-it-lasts 2026-10-19T08:45:56-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/dc06ea2d-90c5-46a4-9c5f-0feb0654576a.png?v=1782465939 How to Store Perfume So It Lasts (Heat, Light, and Air, Explained) A clear unlabelled glass perfume bottle standing in soft shadow beside an open storage box on a pale concrete-grey shelf, kept out of a bright shaft of daylight — perfume stored away from light and heat. https://shoitotokyo.com/blogs/journal/when-a-bigger-house-arrives-at-your-idea 2026-10-19T08:45:56-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/38691319-71c0-42b5-863a-eb5754aaef9f.png?v=1782465944 When a Bigger House Arrives at Your Idea: Margiela's Fractured Bottle and Ours Two small pieces of clear glass on a pale concrete-grey surface — one marked by a single precise line catching the light, the other by an irregular natural-looking fracture — two takes on a deliberate flaw. https://shoitotokyo.com/blogs/journal/how-to-choose-perfume-online-without-smelling-it 2026-10-24T04:16:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/d1830f5d-d88a-4d0f-8e9e-95b1992326b9.png?v=1783056500 How to Choose a Perfume Online When You Can't Smell It First A clear unlabelled glass perfume bottle on a pale concrete-grey surface beside a fan of blank paper scent blotters — choosing and testing a fragrance you can't smell in person. https://shoitotokyo.com/blogs/journal/why-shipping-perfume-is-harder-than-it-looks 2026-10-19T08:45:56-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/d269d018-5e71-45eb-b072-8497d1218342.png?v=1783056506 Why Shipping a Bottle of Perfume Is Harder Than It Looks A clear unlabelled glass perfume bottle nestled in kraft paper cushioning inside an open cardboard shipping box on a concrete-grey surface — perfume packed as a fragile, flammable shipment. https://shoitotokyo.com/blogs/journal/natural-vs-synthetic-perfume-ingredients 2026-10-19T08:45:55-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/619a715b-4f4c-4f13-bc45-140bd882d09a.png?v=1783687381 Natural vs. Synthetic Perfume Ingredients: What's the Real Difference? On a pale concrete-grey surface, dried botanical materials — a twig, amber resin and dried pods — balanced against plain clear-glass laboratory vials and a glass dropper: natural and synthetic materials side by side. https://shoitotokyo.com/blogs/journal/what-do-the-symbols-on-a-perfume-box-mean 2026-10-19T08:45:55-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/2d1b3354-0836-4fe2-a027-9b1ada92df15.png?v=1783687387 What Do the Symbols on a Perfume Box Mean? A plain unprinted kraft box and an unlabelled clear-glass bottle beside a magnifying glass on a concrete-grey surface — checking the small details on cosmetic packaging. https://shoitotokyo.com/blogs/journal/why-does-perfume-smell-stronger-in-summer 2026-10-19T08:45:55-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/10073c0c-59f6-4f5d-a849-527abace3d7f.png?v=1784272802 Why Does Perfume Smell Stronger in Summer? Dried lavender stems and a halved citrus fruit on a warm concrete-grey surface under strong midsummer sunlight, casting long shadows — how heat lifts a fragrance off the skin. https://shoitotokyo.com/blogs/journal/designing-the-box-before-the-bottle 2026-10-19T08:45:55-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/1ceb9200-1900-4c2b-99c2-786b4265f863.png?v=1784272807 Designing the Box Before the Bottle A flat-lay of unassembled packaging materials — an unfolded kraft carton, a sheet of cream tissue paper, a blank card and a small round paper seal — laid out on a concrete-grey surface as if being planned. https://shoitotokyo.com/blogs/journal/what-is-oud 2026-10-19T08:45:54-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/b0e4bd3b-0c9b-4250-82bb-8ff47a326900.png?v=1784898332 What Is Oud? The 'Liquid Gold' of Perfumery, Explained A few pieces of dark, resin-streaked agarwood — oud — resting in warm low light on a concrete-grey surface, the fragrant resinous heartwood a wounded Aquilaria tree produces. https://shoitotokyo.com/blogs/journal/our-first-cross-border-shipping-test 2026-10-19T08:45:54-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/f6680dc6-c031-4cf5-82c5-89876c0ea913.png?v=1784898337 We Sent Our First Bottles Across a Border. Here's What Arrived. A single unlabelled clear-glass perfume bottle resting intact in kraft packing paper inside an opened shipping box on a concrete-grey surface — a test parcel that arrived whole. https://shoitotokyo.com/blogs/journal/what-is-an-accord-in-perfumery 2026-10-19T08:45:54-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/e8a9b097-2aff-48ea-bc0f-19671437ded0.png?v=1785486876 What Is an Accord in Perfumery? (And How It Differs From a Note) Three separate drops of liquid — amber, dusty rose and clear — meeting in one shallow glass dish on a concrete-grey surface, their boundaries visibly dissolving into a single pool: the moment several materials become one accord. https://shoitotokyo.com/blogs/journal/new-eu-fragrance-allergen-labelling 2026-10-19T08:45:54-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/eb60b493-296b-40bd-a829-b47570a1884e.png?v=1785486881 Perfume Ingredient Lists in Europe Just Got Much Longer. Here's What Actually Changed. A small plain unlabelled glass bottle on a concrete-grey surface, with a very long blank strip of cream paper unspooling from its base and running out of the frame — the ingredient list that just got much longer. https://shoitotokyo.com/blogs/journal/what-is-an-absolute-in-perfumery 2026-10-19T08:45:53-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/4aa86ff4-a5da-4bc5-8cd5-f983de0504bd.png?v=1786084321 What Is an Absolute in Perfumery? Absolutes, Essential Oils and Concretes Explained Three plain glass vessels on a concrete-grey surface holding three products made from the same flower — a clear distilled oil, a thick waxy amber concrete and a dark viscous absolute — with white petals scattered in front. https://shoitotokyo.com/blogs/journal/two-days-in-a-classroom-to-fly-perfume 2026-10-19T08:45:53-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/d2765349-afc4-4586-ad04-2d810032a388.png?v=1786084326 We're Spending Two Days in a Classroom Before We Can Fly a Single Bottle of Perfume A thick unmarked rulebook, a closed notebook and a pencil beside a plain brown cardboard shipping box on a meeting-room table in low morning light — a classroom and a cargo box sharing one table. https://shoitotokyo.com/blogs/journal/why-do-perfumes-get-reformulated 2026-10-19T08:45:53-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/e86f4995-35b0-4f1c-8ae3-0bb84f1aab4c.png?v=1786699685 Why Do Perfumes Get Reformulated? The Real Reasons Your Favourite Smells Different Two identical plain unlabelled glass perfume flacons side by side on a concrete-grey ledge in warm side light, the liquid in one a shade paler than the other. https://shoitotokyo.com/blogs/journal/choosing-a-shipping-box-by-the-weight-of-its-paper 2026-10-19T08:45:53-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/c1006434-66b5-4a8a-920b-92caeaeca4cc.png?v=1786699690 We Chose Our Shipping Box by the Weight of Its Paper Two offcuts of plain corrugated board standing on edge on a concrete-grey surface, cut edges to camera so the wavy fluted layers show — one board noticeably thicker than the other. https://shoitotokyo.com/blogs/journal/what-is-perfume-actually-made-of 2026-10-19T08:45:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/92a610fa-5f34-4cbb-ad92-8e4de64be252.png?v=1787312637 What Is Perfume Actually Made Of? Mostly Alcohol — Here's Why Two plain unlabelled glass cylinders side by side on a concrete-grey surface in warm side light — the taller one almost full of clear colourless liquid, the other holding only a shallow layer of deep amber. https://shoitotokyo.com/blogs/journal/what-it-takes-to-send-perfume-legally 2026-10-19T08:45:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/2e83e66e-a6a7-4654-8f6f-820eb6771533.png?v=1787312642 What It Takes to Legally Send a Bottle of Perfume One plain unlabelled glass perfume flacon nested in cream packing material inside an open corrugated shipping box, photographed from above on a concrete floor in warm directional light. https://shoitotokyo.com/blogs/journal/what-is-a-flanker-in-perfumery 2026-10-19T08:45:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/a6921d96-589f-4211-8c5c-896368181e06.png?v=1787898462 What Is a Flanker in Perfumery? Why Your Favourite Perfume Has Six Versions A row of six plain unlabelled glass flacons of the same squared design standing side by side on a concrete surface, each holding a liquid of a different depth of tone from almost clear to near-black. https://shoitotokyo.com/blogs/journal/what-we-automate-and-what-we-dont 2026-10-19T08:45:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/1f9c04a4-d303-4606-bbc9-aca05ba5f872.png?v=1787898467 What We Automate, What We Don't, and Why It Ends Up in the Bottle A concrete desk lit from one side: on the left a machine-precise column of plain grey documents with razor-aligned edges, on the right a single sheet lying askew with a fountain pen across it and a small dish of raw resin fragments beside it. https://shoitotokyo.com/blogs/journal/where-to-apply-perfume-and-how-many-sprays 2026-10-19T08:45:51-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/58dfe08d-311e-4685-aabf-a3b75dd3a8a3.png?v=1788509154 Where to Apply Perfume, and How Many Sprays: What Actually Matters A bare forearm resting on dark concrete with the inner wrist turned upward, and a fine cloud of tiny droplets suspended in a shaft of light above it, caught the instant before they land. https://shoitotokyo.com/blogs/journal/the-bottle-is-made 2026-10-19T08:45:51-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/17e65a65-ae3c-4a8c-a3f0-b0672092e8a3.png?v=1788509557 The Bottle Is Made. Two Years, One Idea, and the Finishing We Kept for Ourselves. A thin sheet of clear glass carrying a single branching crack lies on a concrete workbench beside a small dark dish of clear resin and a hand-sanding block, one raking light throwing the crack's refraction across the surface. https://shoitotokyo.com/blogs/journal/what-is-amber-in-perfume 2026-10-19T08:45:51-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/c969bc3e-b812-46ea-a373-ceb3d8491a2e.png?v=1789123491 What Is Amber in Perfume? It Isn't Ambergris, and It Isn't Fossil Resin Three things called amber in perfume: labdanum resin, ambergris and fossil amber side by side https://shoitotokyo.com/blogs/journal/how-we-put-a-crack-in-a-bottle-without-breaking-it 2026-10-19T08:45:51-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/006b847a-542e-4b48-abd3-1367da2063c3.png?v=1789123496 How We Put a Crack in a Bottle Without Breaking It: Finishing Each One by Hand Our workbench this week: sample bottles, sheets of hand-cracked glass, a set of punches and a crimping tool in afternoon light. https://shoitotokyo.com/blogs/journal/why-cant-i-smell-my-own-perfume 2026-10-19T08:45:50-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/a7342c26-b85c-46fb-bdc7-418af606b82c.png?v=1789724272 Why Can't I Smell My Own Perfume? Nose Blindness, Explained A coat and scarf left on a chair by an open window: perfume stays on fabric even when the wearer can no longer smell it https://shoitotokyo.com/blogs/journal/why-our-first-perfume-took-a-year-and-a-half 2026-10-24T04:16:52-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/4bd6ccd9-83c9-483c-96c8-8bfb620b1bc0.png?v=1789724278 Why Our First Perfume Took a Year and a Half to Finish A long row of small unlabelled glass sample vials and paper blotters on a concrete workbench, each one a revision of the same perfume. https://shoitotokyo.com/blogs/journal/what-is-musk-in-perfume 2026-10-19T08:45:49-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/d24c8109-75b5-4e2f-b614-2f5f4984534c.png?v=1790315132 What Is Musk in Perfume? From a Deer's Gland to the Smell of Clean Laundry A small dish of fine white crystalline powder beside folded white linen on a dark concrete workbench: modern musk is a molecule, and it smells like clean cloth. https://shoitotokyo.com/blogs/journal/why-the-crack-disappeared 2026-10-19T08:45:49-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/9f3d1b54-2ec5-48a7-84a3-68010cd9cf30.png?v=1790315136 The Resin Made Our Crack Disappear. Here Is How We Got It Back. Two small glass plates side by side on a dark bench: in one the crack has almost vanished under clear resin, in the other the crack still catches the light. https://shoitotokyo.com/blogs/journal/what-is-iris-in-perfume 2026-10-19T08:45:49-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/19b673f7-b099-4d2c-a210-24b36451ed7a.png?v=1790929002 What Is Iris in Perfume? It Is a Root, Not a Flower, and It Can Take Six Years Dried iris rhizomes, pale and knobbly, spread on a wooden drying tray in a dim shed: iris in perfume is the aged root, not the flower. https://shoitotokyo.com/blogs/journal/wrapping-perfume-in-kimono-silk 2026-10-19T08:45:49-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/795b9916-c14f-4f4a-aa6d-137c8901b5b4.png?v=1790929008 We Wrap Each Box in Kimono Silk. The First Test Was to Smell It. A narrow bolt of plain white silk, partly unrolled across a dark workbench: kimono cloth is woven in one narrow width. https://shoitotokyo.com/blogs/journal/what-is-vetiver-in-perfume 2026-10-19T08:45:48-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/67e0e3ab-66ee-4b5b-8835-022583f1b65d.png?v=1791525928 What Is Vetiver in Perfume? Why a Grass Can Smell Like Wood Fine fibrous vetiver roots with their grass crown on dark stone. https://shoitotokyo.com/blogs/journal/what-is-frankincense-in-perfume 2026-10-19T08:45:48-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/d09e6310-7c13-4ca7-896e-377afed3a004.png?v=1791525936 What Is Frankincense in Perfume? Olibanum Does Not Have to Smell Smoky Unburnt pale frankincense resin tears on dark stone, without smoke. https://shoitotokyo.com/blogs/journal/what-are-aldehydes-in-perfume 2026-10-20T04:00:04-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/65910689-8399-496f-bdb6-0d577ee614c6.png?v=1792129520 What Are Aldehydes in Perfume? And Why “Aldehyde C-14” Is Not One Blank perfume smelling strips beside a split orange peel and a white bar of soap on pale stone. https://shoitotokyo.com/blogs/journal/how-we-check-perfume-name-pronunciation 2026-10-23T04:00:01-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/05f7fb94-01cf-4e19-b0e0-8b37bec93d30.png?v=1792129526 How Do You Pronounce Hermès, Lancôme and Le Labo? Why We Keep a Pronunciation Registry An open notebook with handwritten phonetic notes beside a small studio microphone on a desk. https://shoitotokyo.com/blogs/journal/neroli-vs-orange-blossom-vs-petitgrain 2026-10-27T05:00:03-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/d69fe4c8-77d1-4ec3-939a-ffb5a2e559d6.png?v=1792734352 Neroli vs Orange Blossom vs Petitgrain: One Tree, Three Different Smells A branch of bitter orange with white blossoms, glossy leaves and one small green fruit on pale stone. https://shoitotokyo.com/blogs/journal/why-sending-perfume-back-is-harder-than-buying-it 2026-10-30T05:00:02-04:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/1004e818-f319-4496-95dc-2da2bfe38280.png?v=1792734357 Can You Return Perfume Bought Online? Why Sending It Back Is Harder Than Buying It A half-open cardboard shipping box with white tissue paper and a small plain carton inside, on a wooden table. https://shoitotokyo.com/blogs/journal/what-is-sandalwood-in-perfume 2026-11-03T04:00:01-05:00 weekly https://cdn.shopify.com/s/files/1/0982/8332/3727/articles/1e57fd42-187d-4fab-b352-2bb2d3a1c153.png?v=1793342749 What Is Sandalwood in Perfume? The Tree That Grows on Other Trees' Roots A sawn cross-section of a sandalwood log showing pale outer sapwood and a golden-brown heartwood core, beside a cut root and wood shavings.