FAQ
About SHŌ ITO
What is SHŌ ITO?
SHŌ ITO is an independent fragrance house. Each scent is composed by founder Sho Ito in collaboration with French and Japanese perfumers, and produced in strictly limited quantities.
Why is the brand invitation-only?
Each fragrance is made in small batches. Rather than scale to fit demand, we keep production deliberately small and offer purchase access only to those we have invited personally. It is a slower way of working — but it is the only way that lets us hold the standard.
How can I receive an invitation?
Join our list. When a release matches you, an invitation will arrive by email. We do not publish dates or count down to drops.
Will the same fragrance be made again?
No. Each release is one-time. Once a batch is gone, it does not return. The next release is a new composition.
Buying
How do I purchase?
When you receive an invitation by email, it will include a private purchase link valid for that release. Purchases happen only through that link.
What payment methods do you accept?
Major credit and debit cards (Visa, Mastercard, American Express), Apple Pay, Google Pay, and selected local methods at checkout. All transactions are processed in EUR.
Are prices inclusive of tax?
Within the European Union, prices include VAT. For destinations outside the EU, prices are exclusive of customs duties and import taxes, which are paid by the recipient on delivery.
Shipping
Where do orders ship from?
All orders are dispatched from our warehouse in Łomianki, Poland.
How long does delivery take?
Orders are typically packed and dispatched within 2–5 business days. Delivery times after dispatch range from 1–2 business days within Poland to 5–10 business days for Japan and Australia.
Can I track my order?
Yes. A tracking number is sent by email at dispatch.
Returns and refunds
Can I return an item?
If you are an EU consumer, you have 14 days to withdraw from your purchase. For hygiene reasons, fragrances cannot be returned once their factory seal is broken. Unopened items in original packaging may be returned.
My order arrived damaged. What do I do?
Photograph the packaging and contents, and email us at info@shoitotokyo.com within 7 days of delivery. We will arrange a replacement or full refund.
The fragrance
Are SHŌ ITO fragrances natural?
Each composition uses a high proportion of natural raw materials — from oud and sakura to rare florals and absolutes — alongside selected synthetic molecules where they serve the scent. Allergen disclosures will be added once the laboratory safety panels are complete.
Are the fragrances tested on animals?
No. SHŌ ITO does not test on animals, and our suppliers comply with EU Cosmetics Regulation (EC) No 1223/2009, which prohibits animal testing for cosmetic products and ingredients within the EU market.
How should I store my fragrance?
Keep it upright, away from direct sunlight and heat, ideally below 25°C. Stored well, a fragrance keeps its character for years.
How long does a 50ml bottle last?
It depends on how you wear it. With two to three sprays per day, a 50ml bottle typically lasts six to nine months. Heavier wear, or sharing across a household, will shorten that.
Account and privacy
Do I need an account to receive an invitation?
You only need to be on our list. An account is created automatically the first time you redeem an invitation, so your order history is preserved for future releases.
How do you handle my data?
We store only what is necessary to process your order and to send you future invitations. See the Privacy Policy for details, including your rights under GDPR.
How do I unsubscribe?
Every email we send contains an unsubscribe link in the footer. You may also write to info@shoitotokyo.com to be removed from the list.
Still have questions?
Write to us at info@shoitotokyo.com. We answer most messages within 1–2 business days.